25 ways to get more fans for your band using Instagram

My last few letters have focused on radio.  After reading this article posted on Bandzoogle’s blog by Allison on June 24, 2015, I felt it was time to circle back around to the topic of Social Media marketing.  I found it really interesting and hope it has some helpful hints in it for you.  We are such visual creatures and I totally agree that consistent visual content is impactful.  I know at CDX we are active on the main visual platforms in support of our business and to help promote the careers of our clients.

Here are the first 15 points from the article.

Your fans have the attention span of a goldfish (less actually!). So every time you engage with them you need to hit em with a 1-2 knockout punch. The best way to do that is through consistent visual content. We process visuals 60,000 times faster than text, and since graphics evoke emotion this connects you to your fans more quickly (if you have the right images.)

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The king of images and videos right now is Instagram. In a previous post we hit you with 4 tips to make your band’s Instagram more engaging. Since then Instagram has exploded we so here are 25 more ways to make your Instagram (IG) account work for you:

  1. Use hashtags – Hashtags are the way to go on Instagram. Hashtags allow you to call out what your image is about. Like a vendor at the ballgame yelling, ‘Peanuts! Get your hot, fresh, crunchy peanuts here!” Hashtags are similar in that you want to use detailed words or phrases that describe your image or brand. Even though your followers can see the image, select hashtags that would make sense even if they couldn’t see the picture.

  2. Don’t abuse the hashtag – Hashtags are a way for fans to find and connect with you. When you use popular hashtags that have nothing to do with your band or image it comes off as spammy and desperate. Definitely go for the creative and humorous, but leave out anything that doesn’t relate to your band.

  3. Caption fun – Just like the hashtag, a caption can be just as important to your posted image. This is where your writing skills will shine. Don’t get too bogged down in writing the perfect paragraph, or the most witty text. Just make sure it pairs nicely with your image and adds a little something to the post. Being funny and clever is a great idea but don’t make it so inside joke’y that your fans don’t know what the heck you’re talking about! Just keep it light and fun to compliment your photo.

  4. Hashtag bandwagon – I know you wanna hate em, but recurring weekday hashtags are here to stay (at least for awhile.) You know what they say, if you can’t beat em, join em! Go ahead and jump on the party train with #musicmonday and #tbt (Throwback Thursday). Just start with one day of the week and go for it. C’mon, you know all your fans would love to see a baby pic of your drummer next Thursday (like our very own Dave Cool #aww)

  5. Variety is the spice of IG – Your IG page shouldn’t show 10 of the same pictures of your band in different poses. Mix it up! Post tour shots, writing sessions, party nights, and whatever else makes up the life of an indie band or artist.

  6. Show your true colors – Make sure you’re posting images that makes fans want to see more. Dark, grainy pictures are depressing. Make sure you take bright colorful pics and use the IG filters to your advantage.

  7. Everyone wants to WIN! – Fans are crazy about winning anything, so IG contests are usually a big hit! You could give away digital downloads, t-shirts, gig tickets, heck – even a signed guitar pick. It doesn’t much matter what it is, as long as it creates a buzz around your IG page.

  8. One and done – The great thing about IG is that it gives you the option to send your posted image to Facebook and Twitter. This is a nice time saver!

  9. Link to your website – Social media is great for rallying your fans, but if you want them to focus on your music you need to get them to your website. To do this you’ll want to add a link to your site in your IG profile.

  10. Profile basics – The highlight of IG are your images, but don’t forget to write a great profile summary as well. Make sure to include your band name, genre, and where the band is from. Keep it short and simple, with just enough info to make fans want to click the link to your website to find out more.

  11. Serenade your fans – IG allows videos of up to 15 seconds, so why not give them a little taste of your music to keep them going? You can sing snippets of your songs, short clips of popular songs, custom songs for a particular fan, or anything else that highlights your sound.

  12. Turn the ‘Recording’ light on –  Let your fans in the recording booth with you (virtually) by posting short videos of the recording process. Show them where you’re recording, the outtakes, the chill time, the creative difference ‘talks’, and anything else fans don’t usually get to be part of.

  13. Tour bus diaries –  Most fans will never get the opportunity to tour or gig, so let them in on the magic. Take short clips of the road trips, pit stops, green rooms, hotel stays, venues, and even funny moments like when the band is sleeping (e.g. drooling or snoring).

  14. Comedy is King – Fans love to see your personal side, so keep things light and post up any pics or videos that might get them laughing. Funny videos show your fans that although you’re rockstars, you’re also human as well. How about filming some pranks on each other, or band hijinks on the road? This will go a long way to build relatability with your fans.

  15. Find your fans – You can either wait for fans to find you or you can get proactive and search for new fans on your end. In IG, click the magnifying glass icon, then you’ll see the Search box at the top. Try searching for keywords that fit your band or music. For example, if you are a bluegrass band you could type in bluegrass, banjo, fiddle, country, etc. You can also search for other bands/artists in your same genre and places/things in your local area. Then follow anyone who has interest in those same things.