5 Strategies To Help Get Your Music Featured on Blogs

I thought this was a very informative piece on pitching your music to bloggers – something I bet a great many artists fail to do.

In a world that has permanently shifted to instant news consumption, the internet is king in getting information to consumers. Cutting through a intensely saturated market is increasingly challenging, but Sam Friedman offers these tips from his post on hypebot.com.

untitled

In 2015, it’s no secret that the internet is the number one dispatcher of all news in music. We follow blogs that share content we care about. As musicians, it’s our job to form relationships with blogs and bloggers in order to get our music out to the public. The problem is that you’re competing with a swarm of other indie bands as well as PR professionals. Here are five strategies that will help you cut through the noise!

1. Research content creators

If you want your music featured on Stereogum or Pitchfork, research the writers who cover your genre of music. Follow them on Twitter. Go back and read their past articles, reviews, etc. Once you can find an email address, try to establish a relationship based on the music they write about; be a genuine fan of what they share. This will be much more impactful than sending your song to info@bestmusicblog.com. Once you get in touch with the actual writers who cover your style of music, let them know that you have been following their work with real examples. Hyperlink one of your favorite articles they wrote, and let them know honestly that you enjoyed it, not that you just found an article of theirs and hyperlinked it.

2. Send exclusives

Bloggers don’t get as much out of sharing a song everyone has already heard; exclusives are what set them apart. If you have a new single you’ve yet to put out, make that a part of your pitch. More and more, musicians are releasing EPs track-by-track via blog exclusives. Perhaps Pigeons and Planes debuts the first EP track, then PopMatters debuts the next track, and so forth. Blogs value exclusive content – give them what they want!

3. Don’t mention competitors

Just like there are endless musicians seeking blog coverage, there are endless blogs seeking music coverage. It’s highly competitive. Oftentimes, we like to boast our press; this is a good thing. It gives us credibility. When pitching to other bloggers, however, don’t mention their competitors. Remember, blogs thrive off of exclusivity. If you’ve had a track featured on blog X, don’t boast that to blog Y. It might hurt your chances of being featured if you play too heavily into your coverage from their direct competitors.

4. Have a clear call-to-action

This might seem simple, but it’s surprising how ambiguous musicians can be in their pitches. Oftentimes, the call-to-action is for bloggers to “check out” their music. Okay, but then what? Let them know exactly what you want, and provide them with all of the information they need. Do you want them to review your album? If so, provide them with press copies and ask them if they’ll review it. Do you want them to do a write-up on your upcoming headlining show? Give them all of the details on the show and ask for them to write a news post on the gig. A clear call-to-action might feel demanding, but it’s the surest way to let the blogger know exactly what you want from them.

Next week we’ll deliver the last strategy along with tips on how to stand out from the crowd.

Stay tuned.

Joe Kelly, VP/GM