CDX Readies Airplay Monitoring Service “TrAction” For Launch

A Paradigm Shift in Radio Tracking Technology

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NASHVILLE, TN (November 17, 2015) In the early 90s, CDX revolutionized the way labels serviced music to radio. Now, as music has embraced the digital era, CDX again steps up to the plate to provide the industry another beneficial tool. In the coming weeks, CDX will roll-out its newest program, the innovative, web-based airplay monitoring system TrAction.

While other monitoring services zero in on a small panel of major market reporting station’s terrestrial signal, TrAction created the technology to seamlessly monitor and detect airplay on all radio stations that stream their broadcast signals on their websites. This includes terrestrial as well as internet-only stations.

TrAction will provide record labels, booking agents, managers, publicists, and independent artists immediate, actionable data based on real airplay that will empower everyone in the business to formulate targeted and focused marketing and promotion plans.

For the first time, TrAction will allow music industry professionals and artists to track actual airplay for their music in ALL markets. CDX recognizes that in today’s music business reality no opportunity or market can be neglected. With half of the population of the United States living in the nearly 3,000 smallest counties – well over 150 million people – this sector of the population is a large part of the Country Music listenership and fan demographic.

And in an era of 360-deals, it ALL matters.

Today, more and more radio listeners are going online to listen to their favorite radio stations. For its part, radio is motivated to be an entertainment brand in its marketplace and is responding to this online move in consumer behavior. Radio industry ad sales revenue from traditional broadcast spots was down 3% in 2014 over 2013, while sales of online website ads, from stations with digital outlets, were up almost 10%.

In a Nielsen study from earlier this year, over 72,389,000 U.S. adults 18+ listened to streamed music each week. Many experts say we are just seeing the tipping point and that by 2021 over one billion people will be paying for streaming music.

TrAction is in late-stage beta-testing, and the early indicators are that the program will be a paradigm shift in radio tracking technology. An announcement about its official roll-out will be forthcoming.

To learn more about CDX and CDX TrAction go to www.cdxnashville.com.

To schedule an interview with Joe Kelly at CDX, contact Clif Doyal at CDA Publicity & Marketing at 615-319-1863 or cdapublicity@gmail.com.