Copyright Royalty Board Lowers Streaming Rates for Terrestrial Radio

With the upcoming launch of CDX TRACtion, the recent news of a decrease in streaming music rates, as issued by the Copyright Royalty Board, has been in the forefronts of our minds. We are especially interested in seeing how the decrease in rates will impact the increase of radio stations that use streaming services on their websites, and how that, in turn, will affect the amount of airplay artists begin to see.

In case you haven’t heard the news, the rate for commercial non-subscription services in 2016 is $0.0017 per-performance, or seventeen cents per 100 songs. This rate is down from twenty-five cents per song, resulting in a favorable response from radio stations, record labels, and the like. On the other hand, subscription-based services are seeing a slight rate increase, equalizing at the seventeen cent per song rate.

 It’s understood by many in the industry that streaming their broadcast signal to cast a wider net is a given in the future for terrestrial radio stations. According to a March 2015 article by Business Insider, in less than five years 75% of cars shipped globally will be built with the necessary hardware to connect to the internet.  Furthermore, BI reports that streaming music was the most desired feature with 69% of consumers wanting streaming capability vs 57% wanting the ability to surf the internet via a monitor in the car.

Imagine the possibilities.



While monitoring services typically zero in on a small panel of major market reporting stations’ terrestrial signal, TRACtion will seamlessly monitor and detect airplay on all radio stations that stream their broadcast signals on their websites. This includes terrestrial, as well as internet-only stations.

For the first time, TRACtion will allow music industry professionals and artists to track actual airplay for their music in ALL markets. CDX recognizes that in today’s music business reality no opportunity or market can be neglected. With half of the population of the United States living in the nearly 3,000 smallest counties – well over 150 million people – this sector of the population is a large part of the Country Music listenership and fan demographic.

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