Recently featured in the Wall Street Journal; Celebrating 68 consecutive weeks on

Billboard Country Albums chart with “190 Proof”

Country duo, The LACS’, third studio album, “Keep It Redneck,” hits shelves August 20, and not a day too soon for legions of loyal fans who can’t seem to get enough of “them LACS boys.” Produced by Shannon “Fat Shan” Houchins and Phivestarr Productions for BackRoad Records, “Keep It Redneck,” is available for preorder on iTunes next Tuesday, July 30.  Watch the trailer for the music video here.

 The LACS, made up of Clay Sharpe and Brian King, recently celebrated national recognition with a major cover story in the “Arena” section of the Wall Street Journal which focused on their unique ability to connect with fans at their live shows and with their recorded music.  Fan demand has fueled album sales to just over 200,000 albums to date, and positioned the duo on Billboard’s Country Albums chart for an incredible 68 straight weeks for their previous album, “190 Proof.”

 “The LACS have grown exponentially in the past couple of years and are poised to grow even more with the release of “Keep It Redneck,” says Shannon Houchins, CEO of Average Joes Entertainment. “They know and understand the importance of giving their fan base what they want musically and do exactly that with this new album.”

Key songs include the title track, “Keep It Redneck;” a play-it-loud and proud new song which proclaims the importance of staying true to your roots, incorporating crunchy riffs and the bounce that LACS fans love.  “Relacs” introduces Season 12 American Idol contestant, Sarah Ross, on this fun, beach-themed, summertime song.  Reminiscent of Colt Ford’s smash hit, “Dirt Road Anthem,” the radio friendly, “Kick Dust,” has a message that resonates with every fan – getting away from life and hitting the back roads.  Another key track certain to become the “Field Party” anthem of the year, Colt Ford and newcomer JJ Lawhorn join the LACS rockin’ out the “Field Party.”  Other tracks to watch for include “Smoke Stack,” one that will make mud-boggers and diesel-drivers proud, and “She’s Runnin’,” the tale of love gone wrong – LACS style.

“Keep It Redneck,” in true LACS fashion, fuses musical genres and epitomizes the new sound in country music which they have helped to originate.
Track Listing:
1)  Keep It Redneck
2)  Kick Dust f/ Noah Gordon
3)  Great Moments In Redneck History #3 (skit)
4)  Shichya
5)  Make Things Right
6)  Smoke Stack
7)  Rusty’s Junk Shack (skit)
8)  Empties
9)  Get Lost
10)  All Weekend Long
11)  ReLacs f/ Sarah Ross
12)  She’s Runnin’
13)  Memory
14) Tylenol
15)  Field Party (Remix) f/ JJ Lawhorn and Colt Ford
16)  Kickin’ Up Mud (2013)

About the LACS

The LACS first received national attention with their Top 15 Billboard Country Album, “190 Proof,” released in 2012 and has remained on the chart for over 68 consecutive weeks. The album featured Colt Ford, Bubba Sparxxx and the song, “Shake It,” with Big & Rich. Their debut album, “Country Boy’s Paradise,” has sold nearly 90,000 units to date.  Since then, the duo, comprised of Brian King and Clay Sharpe, has sold over 400,000 digital tracks, collectively earned more than 16 million YouTube views and were most recently featured in the Wall Street Journal.  Their third studio album, “Keep It Redneck,” is available in stores on August 20, 2013. For more information on The LACS, visit www.thelacsmusic.com.

About BackRoad Records

BackRoad Records is an imprint of Nashville-based Average Joes Entertainment, home to country artists Colt Ford, LoCash Cowboys, Montgomery Gentry, JJ Lawhorn,  JB and the Moonshine Band, and others.  BackRoad Records’ roster includes Bubba Sparxxx, Demun Jones, The LACS, Lenny Cooper, Charley Farley, and the Mud Digger compilation series. The label focuses on a grassroots approach, availability of product, and cross-promotional opportunities that expand artist visibility.  For more information on BackRoad Records, visit www.backroadrecords.net .

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