
IHEARTRADIO LAUNCHES BETA OF TWO NEW SERVICES TODAY
Beginning today, listeners will be able to sample iHeartRadio’s two upcoming on-demand services: iHeartRadio Plus and iHeartRadio All Access. These services will be officially available in January, but the company launched the beta today for the next 30 days. iHeartMedia also announced that it is collaborating with Napster to power the services, and revealed what the monthly fee will be for both of them.
iHeartRadio Plus will cost $4.99 a month, and its features include:
With Plus, listeners will be able to save up to 40 songs on a single playlist. After reaching that limit, users will be asked if they’d like to upgrade to All Access. All Access subscribers can save as many songs as they’d like on as many playlists as they create.
iHeartRadio All Access will cost $9.99 a month, and its features include:
“10 times more Americans listen to radio every month than use a subscription service – so the debut of iHearRadio Plus and iHearRadio All Access powered by Napster is a unique opportunity to capture these non-music subscribers with an on demand service built around radio,” said iHeartMedia Chairman and CEO, Bob Pittman. “Whereas the LP, CD and music downloads are the ancestors of all current on demand services, the ancestor for our new on demand offerings is broadcast radio. By combining radio’s popularity and reach with interactive on demand functionality, we have created the first fully differentiated streaming music service for consumers.”
President of iHeartRadio, Darren Davis, also said “We are introducing a service like no other to tens of millions of consumers across dozens of devices, and also driving massive awareness of the new service to more than a quarter of a billion Americans a month through our broadcast stations alone, which presents a major revenue growth opportunity for our very important strategic partners — artists and the music industry.“