Nielsen has come out with more radio-friendly data that should help radio managers and sellers make the case that radio is still a strong medium. According to Music 360 2014, Nielsen’s third annual study of the tastes, habits, and preferences of U.S. music listeners, your 100-year-old medium still resonates strongly with consumers. It remains the top platform for music consumption. Here’s what the study uncovered…

Fifty-nine percent of music listeners listen to radio either over-the-air or online. And for all the publicity and love Pandora has been getting in the press, it’s still behind a consumer’s music library at 48 percent, and on-demand streaming (Spotify, YouTube, or Vevo) at 41 percent. Curated streaming music such as Pandora or iTunes Radio sits at 36 percent in the latest Nielsen study. The study also found that 93 percent of the country’s population listens to music, spending more than 25 hours each week tuning into their favorite tunes.