To wrap up Hugh McIntyre useful Sonicbids blog about how to use hashtags, here are his last three points.
3. Use capital letters
At first glance, your hashtag can leave your followers scratching their heads if it has more than one word (as many will, and that’s okay). Try using capital letters to make them more visually appealing and easier to understand. For example, if you want people to tag the name of your new single (for this example, we’ll use Meghan Trainor’s smash “All About That Bass”), don’t do this:
“Hey guys! Are you ready for the video for #allaboutthatbass?”
Sure, some people will get it immediately, and others will take a moment to spell it out, but quite a few will immediately move onto the next thing. Instead, try this:
“Hey guys! Are you ready for the video for #AllAboutThatBass?”
The capital letters make the hashtag much easier to understand in an instant, increasing the chances people will use it.
4. Use common sense
I’ve seen this happen at events, mostly where ambitious social media teams want to go above and beyond the go-to hashtag for one reason or another. While it’s a laudable idea, more often than not, it doesn’t work out. At music festivals, attendees are automatically going to use #FestivalName or #FestivalName2014, and that’s all there is to it. If you go with it and promote those, you’ll see the maximum amount of engagement possible. Don’t try to make your main hashtag something like #LiveMusicIsTheBestMusic or #CoachellaRules. People either won’t know about it or remember, and engagement will be fragmented.
5. Limit yourself to one or two
Whatever you’re doing, whether it’s an event, a release, or anything in between, limit yourself to only one or two hashtags. Even if many more are relevant, don’t give your fans or attendees several options, as they’ll all pick different ones. It’ll break up the conversation for everyone involved.
If your band is embarking on a summer tour called the “Here We Go Tour,” encourage everyone to use #HereWeGoTour by posting it often. Don’t sometimes use that one, but then switch it out for others, such as #HereWeGoAroundTheWorld, #HereWeGoAgain, #CantWaitForHereWeGoAgain, #HereWeGoSummer or #HereWeGoTour2014. Some people will go ahead and do this on their own, but that doesn’t mean you should encourage it.
As far as social media goes, hashtags are pretty easy to use, and most people understand them – so don’t overthink it. Following these simple tips will help you make the most of your social media presence.
Hugh McIntyre is a freelance pop music journalist in NYC by way of Boston. He has written for Billboard, The Hollywood Reporter, and MTV, as well as various magazines and blogs around the world. He is also the founder and editor-in-chief of the blog “Pop! Bang! Boom!” which is dedicated to the genre of pop in all of its glory.
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