Truth In Numbers: Six Music Industry Takeaways From Year-End Data
Forbes Media & Entertainment 1/22/2015 @ 1:50PM 10,576 views
As last year came to a close, there was more published research about radio. And to quote the Forbes article, “despite the well-publicized struggles of the music business, there are plenty of positive takeaways.”
Of the six takeaways that we found particularly interesting is yet more proof that in this connected world terrestrial radio is still how the vast majority of Americans hear their music. An excerpt about radio is found below and the entire article can be read here.
RADIO STILL RULES
There are 320 million people in the United States, and at the end of 2014, 298 million of them were active listeners of AM/FM radio , according to Morgan Stanley’s report. That’s more than double the total of Pandora (79 million), SiriusXM (27 million) and Spotify (14 million)-combined.
And it pays. Morgan Stanley figures that terrestrial broadcast radio accounted for 44% of total U.S. music industry revenue last year, easily topping No. 2 live music (26%) and satellite radio subscription (10%).
It may not always be that way-the report figures revenue growth for broadcast will decline by 1.4% annually over the next five years, while digital streaming advertising will soar at a 22.1% rate-but radio isn’t going anywhere anytime soon.
Working with CDX gets you the following multiple impressions to radio:
- Digital delivery of singles via our proprietary InstaTrack downloading system
- Inclusion on the hard copy CD (PDs still like to pop it in their car and listen while they drive)
- On day of hard copy CD shipment we blast out again for download the entire song list on the CD being sent
- Each single is also blasted out on our phone app
- We host and record artist performance visits at our office and include those videos on our highly-visited CDX homepage
- Any client press releases we receive are put on our site
- We service artist liners to radio
- All of the artist performance videos recorded in our office and any press releases we receive are shared through our social media
We service ALL US country radio stations – including the reporters. Additionally, we service:
- 300 Classic Country and variety stations who play “some country”
- Major internet radio stations, programming services and satellite companies
- Trade magazines and country radio programming consultants
- Record companies, publishing companies, booking agencies and music industry professionals
- Through a partnership with the Country Music Association we service the CMA International member DJ’s/presenters throughout Europe, Asia, and Australia.