5 Non-Annoying Ways to Promote Your Music on Social Media
Last week we shared two of the five non-annoying ways to promote your music on social media from a post we found on the Sonicbids blog. We promised you the other three today and here they are.
3. Offer an incentive
Incentives are a great way to engage your fans via social media. Several artists will use the “free download if you like our Facebook page” incentive, which has its benefits. Another incentive could be making a campaign about your new album and offering a free download to the first 25 people to like a picture you took of the test-pressing process. Up-and-coming Paris producer Stwo does a great job with this. Recently, he’s been providing the stems to his tracks via Facebook for his fans to download and remix. The incentive is that he’ll upload the one he likes best to his SoundCloud, giving them a huge amount of exposure. It’s important to be sure your incentive is realistic. You should budget what it’ll cost you, and plan for the risks you might take in giving things away.
4. Post in moderation
One of the most annoying things a band can do is drown their followers in content. It seems like every day we’re getting an event invite from the same person or seeing the same music video posted over and over and over by some budding musician. Don’t drown your followers in content they really don’t need in their newsfeeds. On the other hand, don’t fall silent! You don’t want your fans to forget about you. Try to be active in your branding by sharing positive, engaging content.
Here are some loose posting guidelines to follow (which, of course, you should test, analyze, and adjust based on what’s most effective for you):
Facebook: four to seven times a week
Twitter: one to four times a day
Instagram: one to two times a week
Tumblr: one to four times a week
5. Make it personal
Fans want to see what’s going on behind the scenes and feel like you’re speaking with them personally. Talk in a conversational manner, post pictures of the band doing average things, such as stopping for a milkshake on the road, or doing something touristy. Being relatable will resonate with your followers. Would you rather see Sam Smith post a link to buy his new album or a picture of the original handwritten lyrics to your favorite songs, telling you how much they mean to him? If your content is personal and genuine, your followers will feel more connected to you and the meaning behind your music. But don’t take “personal” too literally – we’re not suggesting you bash political candidates or take a stance on contentious social issues. Make it personal and relevant to the music.
Sam Friedman is an electronic music producer and singer-songwriter based in Brooklyn, NY. His music blends experimental ambience with indie-driven dance music. In addition to pursuing his own music, he is a New Music Editor for Unrecorded and is passionate about music journalism. Check out his music and follow him on Twitter @nerveleak.
Beat & 3 – With Rich Eckhardt
We are happy to announce a new bi-weekly feature in our CDX newsletter….Beat &3 by Rich Eckhardt!
Rich Eckhardt has performed in nearly every major concert venue in the world and has been heard on Grammy winning and multi- platinum albums. Rich has played guitar with many of music’s top icons including Charlie Daniels, Willie Nelson, Ted Nugent, Sammy Hagar, Merle Haggard, Steve Cropper, Glen Campbell, Joe Perry, Delbert McClinton, Shania Twain and Jerry Lee Lewis. He has been playing lead guitar for Country Superstar Toby Keith since 1998. Learn more about Rich at www.richeckhardt.com/.
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