The Clif Doyal Agency Celebrates 30 Year Anniversary! 


The Clif Doyal Agency is proud to announce its 30 year anniversary. Originally formed in 1984 in Oklahoma City, the company moved to Nashville in 1991. The firm was already handling bookings for new Warner Bros. band, Little Texas, and the soon-to-be-discovered Toby Keith, when it hit Music City.

Following the move, the aforementioned artists, and a succession of other developing recording artists, including Lonestar, Ricochet, Deryl Dodd, Pearl River, Tony Toliver and others, found themselves under the wing of Clif Doyal and his business partner and wife, Kathie Bartel Doyal. “It was a very heady time,” reflects Doyal. “We were rocketing headlong into the last “boom” of the Country music industry in the 90’s and I soon found myself being courted by almost every label head and major booking agency in town to help them with their new artists. I would never take on an act that I didn’t believe in. I grew up in the live performance world and the honky tonk and nightclub circuits myself, and I knew if you couldn’t cut it there, you were going to have a hard time maintaining a career, so it was those kinds of acts that I looked for.”

The agency also provided turn-key talent buying for venues across the country, overseeing dozens of shows by the biggest stars in the business, including Merle Haggard, Waylon Jennings, Rascal Flatts, Martina McBride, Trisha Yearwood, and many others.

Always “knee deep” in the creative end of the business, the firm began managing clients and secured deals with Sony, A&M, Sanctuary and Hamstein Publishing. During this time, the company formed a new division, Sedalia Productions, which had acquired a large collection of live concert videos originally filmed at Doc Severinsen’s in OKC, where Kathie had once served as Assistant Entertainment Director. Sedalia Productions released ‘Ray Price Live In Concert’ (later licensed and released as ‘The Cherokee Cowboy’). This is the only full-length video that Price ever authorized for commercial release during his lifetime.

In 2001, everything abruptly changed course when Kathie was diagnosed with Stage IV breast cancer. The couple moved from their Music Row offices to their Nashville home so she could be cared for. “I just remember thinking, this is what we must do, but how are we going to make a living when we won’t be able to travel or take meetings with buyers?” Doyal recalls.

Then, one fortuitous call from his business manager, Clyde Bright, opened an exciting new chapter for Doyal when Bright introduced him to an artist who needed a publicist. From there, CDA Promotions-Nashville (now called CDA Publicity & Marketing) was launched and has since represented a diverse roster of clients including The Roys, Thompson Square, Shawna Russell, Stella Parton, The Cherokee National Youth Choir, Burrito Deluxe, Andy Fraser (formerly of Rock band, Free), LiveWire, David Allan Coe and others. The firm has secured coverage for its clients in major national media outlets, including Country Weekly, Billboard, MusicRow, Entertainment Weekly, Rolling Stone, No Depression, ABC News, NBC National News, CNN, Celebrity Access, The Boot, Roughstock and Music News Nashville, among others.

While CDA Publicity was successfully growing, sadly, Kathie passed away in 2004, and the booking and video divisions of the Clif Doyal Agency were shuttered. In 2006, Doyal married Patti Lumbers and she joined CDA Publicity as photographer and editor.

In 2008, Doyal co-founded the independent label, Way Out West Records, with Tim Russell and his niece, Shawna Russell, with the latter as its flagship artist. Country band, LiveWire, was signed to the label in 2011. Way Out West has charted songs by both artists on Billboard, MusicRow, Texas Music Chart, Texas Regional Radio Report and Hotdisc in Europe.

In December 2011, the Clif Doyal Agency was acquired by Big Sky Media Nashville, LLC, and is now part of an umbrella of artist service companies that include booking, management, publishing, publicity, marketing and label divisions, all helmed by Doyal, who serves as COO and Managing Partner. The firm has offices located in Nashville and Oklahoma. The Clif Doyal Agency currently represents Country band LiveWire, Cowboy Troy (non-exclusive booking), Rockabilly pioneer, Billy Adams, and is the talent buyer and Musical Producer for the July 4th OilPatch Festival, one of the premiere entertainment and lifestyle events in Oklahoma.

“The future of the Clif Doyal Agency and our related companies is bright,” says Doyal. “The recent hiring of industry veteran Mandy West as our company-wide VP of Operations, and the solidifying of our management and booking teams, allows us to expand of our talent roster, yet still be able to provide the kind of personal service that has kept us in business all these years.”


Clif Doyal has pursued a diverse and multi-faceted career in music and has reinvented himself many times over in his tireless pursuit of knowledge and experience in the industry he loves. Doyal began his professional career as a drummer at the age of 12 and has performed throughout the United States, the UK and Saudi Arabia. In the 90’s, he became a successful independent agent and worked closely with major record labels including Warner Bros., Sony and Capitol in the booking development of their new artists and formed groundbreaking strategic partnerships with major booking agencies including the Dale Morris Agency, William Morris (now WME), Monterey Artists (now Paradigm) and CAA. Simultaneously, he managed artists and secured recording and publishing deals for them. He has marketed his clients alongside brand names such as the Kennedy Center, the Smithsonian Institute and the Wildhorse Saloon. He also developed successful publishing interests, placing music with artists and in film and television documentaries for PBS, The Travel Channel and Academy Award nominated Rodeo Circus Films. As a publicist, Doyal has secured coverage his clients in major regional and national media outlets. Doyal also produced the performance video ‘Ray Price Live In Concert’ and has produced and/or played drums on charted Country, New Age and Roots-Rock songs in the U.S. and Europe for LiveWire, Shawna Russell, Coyote Zen and Billy Adams. In addition to the work at his own companies, from 2009-2011, Doyal rose from publicist to EVP of digital delivery service, AirPlay Direct, where he negotiated strategic partnerships with major music companies including CD Baby. He also served as Editor and contributing writer for its internet magazine, the Direct Buzz, where he conducted interviews with many of music’s most influential artists including Grace Potter, Emmylou Harris, Ray Stevens, Steve Vai and others. He left AirPlay Direct in 2011 to focus exclusively on his companies. In a career that spans several decades, Doyal is a true leader in today’s artist-driven market.

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